Battered Brilliance

A campaign page that builds trust before it asks for the sale

UX Research
CX Audit
Concept Redesign
Design Challenge

5 min read

View the redesign concept (opens in a new tab)

I built this concept as a UI design test for a freelance role with an organisation. It shows how the audit findings translate into a working interface, but it isn't live: Battered Brilliance's own site is unchanged. As a campaign page, it deliberately leaves out the main navigation; the logo in the header links to the full site instead.

Role: UX/UI & CX Reviewer, then Designer for the concept rebuild
Tools: Slide deck audit, Wix Studio (build), Wix Bookings/Payments (checkout flow)
Project type: UX Research · CX Audit → Concept Redesign (freelance UI design test, not live)

I audited a wellness brand's website across CX, UX, UI and accessibility, then rebuilt it as a concept on Wix, leading with the founder's credentials, offering three clearly priced ways to buy, and giving every offer the same booking flow.

Battered Brilliance is the wellness brand of chef and speaker Hollis Wilder, offering live virtual sessions built around her own experience with a bipolar diagnosis. The brand's value is personal and credible, but on the original site that value wasn't reaching the customer.

Impact

36 slide audit covering CX, UX, UI and accessibility
30+ recommendations mapped to specific site sections
3 pricing tiers rebuilt for transparency: bundle, multi-pack, single session

Challenge

Battered Brilliance sells trust as much as it sells a service. Customers are being asked to book a private, personal wellness session with a stranger, based almost entirely on what the website tells them. If the site can't quickly answer is this safe, is this worth it, and is this person qualified?, most visitors will leave before they ever see the offer.

Reviewing the live site against those questions surfaced four connected problems, detailed under What I found.

Limitations

I wasn't able to change Battered Brilliance's brand styling, including the styling of its calls to action and its font choices. The rebuild works within the existing brand, so its improvements come from structure, content, language and hierarchy rather than a visual restyle.

The homepage as I audited it.

Researching the problem space

I worked in two phases:

CX and UX audit. I worked through the site testing whether it answered the who, what, when, where, why and how of each offer, in the order a first-time visitor would actually need them. I mapped the current information architecture, tested every call-to-action and its destination, and reviewed the site against WCAG 2.2 AA and core usability heuristics (control, consistency, comfortability and cognitive load), mapping every finding to a specific section of the site.
Concept rebuild. I translated the highest-impact findings into a working site on Wix, prioritising the fixes most likely to affect a first-time visitor's decision to book.

What I found

Customers couldn't tell who the offer was for, or from whom

The original site didn't lead with Hollis Wilder's story or credentials, despite her personal history with a bipolar diagnosis being the brand's core differentiator and trust driver.

The navigation used ambiguous, insider language

Menu items like “Offerings,” “Collabs,” and “Press” tested poorly against how a first-time visitor actually thinks. “Offerings” risked reading as cult-like or charitable rather than commercial; “Collabs” read as too casual for the wellness-therapy category; “Press” could be misread as the physical action rather than the media term.

Pricing and packaging weren't legible

Customers had no clear way to compare a single session against a multi-session commitment, or to see what a bundle actually saved them versus buying sessions individually.

Calls to action lacked hierarchy, and some links were broken

The original site mixed hero, cart, and content CTAs without a consistent pattern for when to use “Get Started” versus “Buy Now” versus “Reserve Your Spot,” and I found broken links across the site that needed fixing before any language recommendations would matter.

The full original homepage, annotated with five callouts. 1: eight equal-weight menu buttons, with Offerings, Collabs and Press highlighted as insider labels that don't say what's on offer. 2: Download is the first call to action, and doesn't say what you get or that it's a paid wellness session. 3: the bundle reads '$250, was $323, save $73', but doesn't show what the same sessions would cost bought one by one. 4: Download above and Book now further down, so the same action has a different name in each section. 5: Hollis's story and credentials first appear in 'Meet your wellness guide', near the bottom of the page. — The full original homepage with the findings marked. Scroll inside the frame, or select the image to open it full size.

Audit slide 'Information Architecture: Current navigation', annotating each menu item: Offerings can be misinterpreted as cult-like, free or charitable; Collabs sounds too casual; Press can be misread as the action; Inspiration is too ambiguous; Blog, about what?; Contact is good; and the tagline '...makes you' sounds contradictory next to 'About Me'. — From the audit: the original navigation, annotated item by item.

Audit slide 'Information Architecture: New Navigation', proposing a main nav of About, Sessions and Products, Partnerships, Media, Success Stories, Wellness Blog and Contact, with Shop, Cart and Login, aligned to common web terms. — The recommended navigation, aligned to common web terms.

The full audit

Step through all 37 slides of the audit. The note under each slide summarises its key points.

Slide 1: UX, UI and CX review of the Battered Brilliance website. The cover of the audit. Its premise: effective digital experiences boost reach, engagement and results.

Go to slide

Slide 1 of 37

UX, UI and CX review of the Battered Brilliance website

The cover of the audit. Its premise: effective digital experiences boost reach, engagement and results.

The Solution

I rebuilt the site around three fixes, each tied directly back to an audit finding:

A credential-led hero and bio, above the fold

The homepage now opens with Hollis Wilder's story and background (award-winning chef, wellness innovator, and her own experience overcoming a bipolar diagnosis) in a dedicated “Meet Hollis Wilder / Your wellness guide” section near the top, rather than buried or omitted.

The 'Meet Hollis Wilder, Your wellness guide' section: Hollis's introduction as an award-winning chef, wellness innovator and founder, her experience overcoming a bipolar diagnosis, and a portrait of her. — The new credential section, near the top of the homepage.

A three-tier, transparent pricing structure

Every offer now sits in one of three clear tiers, each with the saving spelled out in dollars rather than left for the customer to calculate:

All-in-One Wellness Starter Kit: a 3-session bundle (meditation, vision boarding, mindful cooking) at $250, marked against its $323 combined value
Flexible Meditation Multi-Packs: a 3-pack ($200, save $25) and a 5-pack ($300, save $75) for customers building a regular practice
Single Wellness Sessions: book-anytime individual sessions from $75, for customers who want to try one experience first

A consistent, action-oriented CTA and booking pattern

Every offer now uses the same predictable pattern: “Buy Now” for packs and bundles, “Book Now” straight into a live Wix booking calendar for single sessions. That removes the inconsistency and broken links flagged in the audit.

Audit slide 'Give customers clear call to action buttons', defining when to use each CTA: Get started as the hero CTA, Buy Now only in the cart, Reserve your spot linking to a service page, and Get video access linking to a product page, with a note to fix broken links sitewide. — From the audit: one clear rule for each call to action.

All-in-One Wellness Starter Kit

Flexible Meditation Multi-Packs

Two meditation multi-packs side by side: a Starter Kit x 3, valued at $225, yours for $200, and a Progression Kit x 5 marked Best Value, valued at $375, yours for $300, each with a Buy Now button.

Single Wellness Sessions

Three single sessions, each with a Book Now button: Guided Meditation Session, 30 minutes, $75; Mindful Cooking Class, 1 hour, $135; and Vision Boarding Workshop, 1 hour, $109. — The three pricing tiers as built on Wix.

Project Reflection

Outcome

The concept turns the audit into a clickable demonstration: a homepage that leads with trust before it asks for a sale, and pricing a customer can compare and act on without needing to ask a question first.

What's still open

The testimonials and FAQ sections are currently placeholder content carried over from the Wix template. They're structurally in place (a testimonial carousel and a collapsible FAQ block sit exactly where the original audit recommended them), but need real client testimonials and real Battered Brilliance FAQ content before this could go live. That's the natural next phase: the audit itself ranked “answers to common questions” and “success stories from real customers” among the highest-priority trust gaps.