A designer passionate about crafting exceptional digital experiences
With 17+ years of experience across insurance, healthtech, and government, I bring enterprise-grade design thinking to every project, without the agency overhead.
I'm Eleonor Collins, a product designer based in Greater Western Sydney. I lead research and design for businesses of every size, from individuals and small businesses to large organisations with their own product and engineering teams, working locally, remotely across Australia and abroad. The code I leave to developers.
My career began in education, as a graphic designer for the Educational Development Centre at Western Sydney University. Web design soon caught my interest, and I enjoyed it enough to make the switch. It was a steep learning curve, but I persevered.
For the past 10 years, I've run my own consultancy, working across education, government, health, food and retail, insurance, music and interior styling. Along the way, I've shaped my work around my life, choosing flexibility and what matters most to me, on my own terms.
Away from design, you'll find me with my family, our dog Ellie and our guinea pigs, in the garden with my white doves, refurbishing furniture or at an art gallery.
Tools
- Figma
- FigJam
- Adobe CC
- Canva
- Miro
- Lyssna
- Zoom
- Google Docs
- Gemini AI
- ChatGPT
- Claude Code
- WebAIM contrast checker
UX Skillset
- User Research
- Information Architecture
- Interaction Design
- Prototyping & Usability Testing
- Visual Design
- Design Systems Governance
- Accessibility (WCAG 2.2)
- Product Strategy
Contact
- Phone
- WhatsApp +61 435 752 268 (opens in a new tab)
- eleonorcollins@gmail.com
- in/eleonorcollins
- Location
- Greater Western Sydney, Australia
My Mission
I believe great design solves real problems. My work bridges the gap between strong aesthetics and functional digital products that drive measurable outcomes.
Every project starts with real understanding of the business, the users, and the constraints they're both working within. I don't just make things look good. I make them work.
Services
- UX strategy & discovery: research and testing that ground decisions in real user behaviour
- Product design: journey maps through to production-ready interfaces
- Design systems: component libraries your engineers can build from
- Accessibility audits: WCAG 2.2 reviews with a prioritised fix list
- Small business & creative: websites, apps and portfolios, plus graphics, photography and illustration
My Approach Behind My Work
Four principles, one connected process. I scope each engagement to match your product's real complexity.
Authenticity + Purpose
Authenticity guides every decision I make, keeping the work true to what makes each client's product or brand distinct. This commitment is driven by a clear purpose: designing solutions that align with my clients' goals and are built with integrity and intention.
Collaboration + Knowledge
Good design is rarely a solo effort. I work closely with stakeholders, developers, and researchers, drawing on diverse perspectives to shape stronger outcomes. That collaboration is only as good as the knowledge behind it, so I stay close to research, testing, and industry practice so every decision is informed, considered, and grounded in evidence rather than guesswork.
User-Centric + Strategy-Driven
The people who'll use a product come first. Their needs, behaviours, and goals sit at the centre of my process. That focus is sharpened by strategic thinking, where research and purposeful design decisions come together to create experiences that aren't just usable, but meaningful to the people they're built for.
Refinement + Craft
I care about the details: the interaction that feels right, the flow that removes friction, the interface that just makes sense. That ongoing commitment to refinement is what turns good design into work that holds up under real use.
Credentials
- Customer Experience Strategy and Design, RMIT (developed in partnership with REA Group and Tigerspike)
- Bachelor of Design (Visual Communication), majoring in Graphic Design
- Curtin University, User Interface and Experience Design subject
- Harness Projects, UX Design Career Launcher
- TAFE NSW, Statement of Attainment in User Interface and User Experience Design
- Current member, Interaction Design Foundation (IxDF)
- Top 10 Finalist, Synthetix Global UX/UI Designer Challenge (2021)
Ready to Work Together?
Have a project in mind, or want to see how this looks in practice? Get in touch, or explore my case studies.