- Client
- Autism360, a digital therapeutic start-up of around 50–60 people
- Tools
- Canva Video Editor
- Audience
- Parents and carers of autistic children, schools and communities
- Timeline
- 2 days (February 2023)
Overview
I produced a short demo video for Autism360 in two days, explaining who the platform is for, what it offers and why families should choose it. I built it in Canva so the marketing team could keep editing it after I handed it over.
Autism360 (opens in a new tab) is a four-year-old start-up of around 50–60 people, mostly therapists. It gives parents and carers an advanced digital therapeutic platform to support the autistic children in their care.
Impact
- 2 days from brief to finished video
- Editable by anyone on the marketing team, in their own Canva business account
- A ready-made presentation for prospective schools and communities
The Brief
Working with the Chief Operations Officer, I was asked for a short demo video promoting Autism360's services and their benefits. It had to cover the essentials a new user needs: who Autism360 is for, what it offers, how it works, and why to choose it.
The Approach
With little time to produce it, I chose Canva's video editor for its speed and ease of use. I combined existing MP4 recordings with new animations of the website and product, then layered words, graphics and sound into a single presentation designed to interest new users.
Every scene stayed within Autism360's established brand colours and elements, so the video felt like part of the brand rather than a one-off.
The Result
The finished video was well received, and gave Autism360 a simple presentation that sums up the benefits it provides, which could be shown to prospective schools and communities. It lives in the team's own Canva account, so marketing can update it without going back to a designer.
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